The use of carbon footprint labels in the travel sector has been increasing significantly recently. These labels aim to provide an easy way to compare products and services in terms of their sustainability by providing a clear numerical footprint for the product. Several companies in the travel sector have started adopting this idea, such as Oatly, Strava, Quorn, Tenzing, and Mindful Chef. Much Better Adventures experimented with this concept last year and expressed optimism that carbon labels will become common throughout the travel sector. Other companies like Pura Aventura, Responsible Travel, and Intrepid Travel have also started measuring the environmental impact of their trips and implementing carbon footprint labels. This approach faces challenges such as the lack of standardized criteria for measuring carbon footprints and the exclusion of international air travel in the labels. However, carbon footprint labels represent a positive step towards enhancing transparency in the travel sector and encouraging companies to reduce carbon emissions. The sector looks forward to making further progress in this field and taking steps to standardize criteria and expand the adoption of carbon footprint labels.